Deirdre Vos

Deirdre Vos is founder of Profit Pricing. She has a master degree in econometrics  from the university of Groningen. Before founding Profit Pricing in 2010, she worked for various organizations in the energy and financial sector. In the field of pricing strategy she gained experience in various positions at Accenture, NUON and ING.

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Pricing is complex
Many people see pricing as something complex due to the large amounts of data and different dependencies within the organization and the market. It is Deirdre's mission to make this complexity manageable for customers with clear and well-founded advice. 

"I am only satisfied when you can explain my pricing advice to your kids.

You can confidently tell what to do, why and what results to expect."

Value based pricing leads to sustainable profit
Deirdre works mainly for organisations with a strong focus on results and a clear growth ambition. Clients are open to the idea that value based pricing leads to optimal returns. In Deirdre's vision, value-based pricing leads to sustainable growth when it is a central part of the marketing and sales process.

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